For manufacturers

Your car, in front of the people who buy cars like it.

Low-volume and limited-series cars covered at launch, from the car rather than the press kit, then carried to our own readers and to distribution partners chosen for that car.

Reach215,786 newsletter subscribers, direct send. More than 15,000 buyers worldwide every year.
MarketsUnited States, Germany, France, Australia, Netherlands, United Arab Emirates, United Kingdom.
FormatsFeature, film and stills, dedicated newsletter send, report.
01 · The launch

What a launch gets.

Coverage itself is editorial and not for sale. The launch distribution, a dedicated newsletter send and licensing of the film and stills are priced per launch.

Included
  • Feature 1,200 to 1,500 words, written from the car.
  • Film and stills A 60 to 90 second film and 20 edited stills, licensed to you for your own channels.
  • Dedicated send One newsletter issue on the car alone to 215,786 subscribers, plus the next regular issue.
  • Distribution partners Independent creators and titles whose readers match the car's buyer, named in the proposal with their audiences.
  • Report Opens, clicks and enquiries, forwarded to you after the send.
Who reads
15,000+Buyers worldwide, every year
215,786Newsletter subscribers, direct send
United States · Germany · France · Australia · Netherlands · United Arab Emirates · United KingdomLeading reader markets, ranked by subscribers

Newsletter figures counted September 15, 2026; markets ranked October 31, 2026. Refreshed quarterly.

Launches covered first-hand
McMurtry Spéirling PURE The Quail, 2026 Lucid Air Dream Edition Market piece, 2026 [Add each launch covered, with car, event and year]
02 · How a launch runs

Brief, car, publish, report.

What we do not do: copy approval, sponsored labels, or a fee for the coverage itself. That is what makes the placement worth having.

1

Brief

The car, the launch window, the markets that matter to you and the access you can offer: a press loan, a reveal invitation or a factory visit.

2

The car

We drive it, shoot it and talk to the people who built it. Specifications and pricing checked against your documents, not repeated from the release.

3

Publish

Feature, film and stills go live together with the dedicated newsletter send. Distribution partners run their pieces after.

4

Report

Opens, clicks and enquiries forwarded to you. Film and stills delivered for your own channels under licence.

03 · Timing

Launch where readers are already looking.

We are on the ground at these weeks. A reveal or first drive timed to one of them runs alongside the coverage readers open anyway.

  1. Feb 3–7
    2027

    Rétromobile Paris

    Porte de Versailles, the week after the ice. RM Sotheby's and Broad Arrow Feb 3, Gooding Christie's Feb 4, Bonhams at the Grand Palais Feb 5, Artcurial date to be confirmed.

    Show · Auctions
  2. Feb 26–27
    2027

    ModaMiami and RM Sotheby's Miami

    The Biltmore, Coral Gables. Moda runs the last week of February; the sale is Friday and Saturday.

    Concours · Auction
  3. Mar 4–7
    2027

    The Amelia

    Amelia Island. Gooding Christie's Mar 4 and 5, Werks Reunion Mar 5, Concours Mar 7.

    Concours · Auction
  4. Aug 15
    2027

    Monterey Car Week and Pebble Beach

    The Concours is Sunday Aug 15. Auction dates to follow.

    Concours · Auctions
Contact

Book a launch.

editor@negonilabs.com

Manufacturers and press offices: the car, the launch window and the access you can offer. You receive a proposal that names the distribution partners for your car.

Editor
Dmitriy Shibarshin
Base
Fort Lauderdale, Florida
Formats
Written features and analysis, photography, short video, newsletter
Social
@negonilabs on Instagram, X and YouTube