Media kit

The studio

Name

Negoni Labs

Type

Editorial studio, collector cars and the collector market

Editor

Dmitriy Shibarshin

Base

Fort Lauderdale, Florida, USA

Founded

2026 (editor's archive from 2018)

Contact

editor@negonilabs.com · +1 (xxx) xxx-xxxx

Three ways to work with us

Event organisers and auction houses. Official coverage for the event or sale: a preview piece, daily short video from the halls or the lawn, a results analysis after the close, stills and film licensed back to you, and a results release to titles. Priced per event.

Manufacturers. A car covered at launch: a feature written from the car, a 60 to 90 second film and 20 stills, a dedicated newsletter send and distribution partners chosen for the car. Coverage itself is editorial and not for sale; distribution, the dedicated send and the film licence are priced per launch. Details on the launches page.

Titles and clubs. Pieces on assignment under your masthead or ours. Where a title has commissioned coverage of your event, we apply for accreditation in the normal way. Details on the assignments page.

Audience

Readers are collectors, dealers, restorers and enthusiasts following the auction and concours calendar, largely in the United States and Western Europe. More than 15,000 buyers worldwide every year.

Leading reader markets, ranked by subscribers: United States, Germany, France, Australia, Netherlands, United Arab Emirates, United Kingdom. Newsletter and social figures counted September 15, 2026; markets ranked October 31, 2026. Refreshed quarterly. LinkedIn 837, X 709 and YouTube 138 followers not included above.

Distribution partners

Each piece is also carried by independent creators and titles chosen for the car or the event, named in the proposal with their audiences.

Covered to date

Marques, houses and events that have appeared in the editor's published work. First-hand where an event is listed; press material is credited where used.

Events

• Pebble Beach Concours d'Elegance
• Dawn Patrol
• The Quail
• Monterey Motorsports Reunion
• Concours d'Lemons
• Monterey Car Week
• Amelia Island
• ModaMiami

Auction houses

• Gooding Christie's
• RM Sotheby's
• Broad Arrow
• Bonhams
• Mecum
• Artcurial

Marques

• Ferrari
• McLaren
• Shelby
• Mercedes-Benz
• Porsche
• Jaguar
• BMW
• Lotus
• McMurtry
• Corvette
• Citroën
• MG

Add any marque whose press office you have already worked with, and any accreditation held, before sending.

Formats

• Written features and auction analysis, 700 to 1,500 words, published after an event's close.
• Launch features, 1,200 to 1,500 words, written from the car.
• Transport Lot, a signed first-person column from behind the scenes of each event, with our own photography.
• Same-day short video from the floor (Instagram Reels, YouTube Shorts, X), 30 to 90 seconds.
• Photography, own work, licensed to featured subjects and organisers.
• Newsletter, sent to subscribers after each major event, plus dedicated sends for launches.

Sample coverage

• Monterey 2026: 241 of 467 lots sold below estimate. Results from four houses matched lot by lot against catalogue estimates.
• McMurtry Spéirling PURE at The Quail and Laguna Seca. Launch coverage with specifications, pricing and the US import classification.
• The European season, Goodwood Revival to Rétromobile. Calendar and sale guide for the winter shows.

Next on the calendar

Rétromobile New York, Javits Center, 19 to 22 November 2026. Preview of the Gooding Christie's catalogue, daily short video from the halls, post-sale analysis.

Rétromobile Paris, Porte de Versailles, 3 to 7 February 2027. Preview across the RM Sotheby's, Broad Arrow, Gooding Christie's and Bonhams catalogues, daily video from the halls, a cross-house results analysis after the last hammer, and one long feature on a single stand, car or collection chosen during the show.

The full list, through Monterey 2027, is on the calendar.

What we ask for

For commissioned pieces: press accreditation, access to press previews, and press materials in English or French. For official coverage and launches: a brief, a date, and the access you can offer, whether a press loan, a reveal invitation, a factory visit or a pass to the preview. We do not request hospitality beyond what is offered to all accredited media.